U.S. Sen. Mark Warner, D-Va., sent a letter to the Federal Trade Commission today expressing “grave concerns” over the agency’s slow response to investigating digital ad fraud.
In his letter to FTC Commissioner Joseph Simmons, Warner, said he was “deeply disappointed” in the FTC’s reply to a previous letter he sent in late October detailing the growth of digital ad fraud. Warner’s most recent letter comes just a week after an indictment by the U.S. Department of Justice that led to several arrests in a scheme allegedly worth more than $30 million in stolen ad revenue.
Warner said the digital ad market has become “largely dominated” by one company—namely, Google—and blamed the FTC for its enforcement decisions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in