Security Incident at Ad-Tech Platform Sizmek Affects Publicis Media

Separate events this week highlight ongoing platform policing issues

Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field.

The incident arose after a system update in February led to a situation in which audience segments Publicis Media uses to target its own clients’ ads were left exposed, meaning other parties on the platform could theoretically target against them. The segments were very general, with one example reading, “Males > All Audiences & Pixels > Branded Data > SirData > Demographic > Males.”

Three

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in