Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

The retailer officially joins CVS, Walmart and Target in the Amazon Advertising chasing pack


Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption.

In launching WAG, the retailer hopes to tap into lasting behavioral changes driven by both consumers and advertisers.

WAG offers media buyers ad placements across the retailer’s owned and operated properties, including a vetted network of third-party websites. Its analytics capabilities are based on using first-party data gauged from its MyWalgreens loyalty program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in