Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

The retailer officially joins CVS, Walmart and Target in the Amazon Advertising chasing pack

WAG has been in stealth mode for over a year. Walgreen's

Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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