Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

Advertisers can now leverage first-party data for TV campaigns through the Samsung Onboarding Partner Program


In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships with data management providers, starting the first quarter of 2022.

The program gives advertisers access to their curated audiences from data management platforms including Acxiom, Adobe, Experian, LiveRamp, Merkle and Oracle. The manufacturer said more partners will be announced come 2022. Those using the program will also get access to Samsung’s predictive planning tool—Audience Advisor—launched in September 2021, which offers guidance based on advertisers’ own audience segments as well as Samsung Ads’ proprietary first-party TV data.

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