Samsung Ads And General Motors Team in CTV Pilot

TV giant debuts measurement tool amid an industry-wide land grab

The deal with GM is made possible through a partnership with Merkle. Samsung

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses.

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@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.