Samsung Ads And General Motors Team in CTV Pilot

TV giant debuts measurement tool amid an industry-wide land grab

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses.

The new product, which measures the combined impact of a linear and CTV ad campaigns, follows Samsung Ads’ launch of its demand-side platform in September.

Justin Evans, global head of analytics and insights at Samsung Ads, said the Samsung Measurement offering should help marketers prove the low-funnel impact of an ad campaign.

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