S4 Capital’s programmatic unit MightyHive said it “today merges with two companies” in the guise of U.K.-based ConversionWorks plus Datalicious Korea, both of which will operate under the MightyHive name.
Financial terms of the deal were not publicly disclosed, but the purchase comes just weeks after S4 Capital’s digital content unit similarly “merged” with digital agency Firewood, with S4’s executive chairman Martin Sorrell noting how the latest deal will help bolster its capabilities in Europe and Asia.
ConversionWorks
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in