S4 Capital’s MightyHive Continues to Hoard Ad Tech With Latest 'Merger'

Martin Sorrell-owned outfit will rebrand ConversionWorks and Datalicious Korea

S4 Capital’s programmatic unit MightyHive said it “today merges with two companies” in the guise of U.K.-based ConversionWorks plus Datalicious Korea, both of which will operate under the MightyHive name.