In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today—a more, shall we say, adult persona.
It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as a friendly shout out to the brand. The photo features a naked (gasp!) Aviation Gin bottle, showing off the grooves and curves of its design.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in