Food & Beverage

Ryan Reynolds' Aviation Gin Launches OnlyGins.com With a Naked Bottle

Booze brand turned an Instagram photo into a social stunt in a matter of hours

aviation gin bottle — The stunt is a play on OnlyFans.com, a content subscription platform for independent creators.Wyatt Kane - Aviation Gin bottle

By Kathryn Lundstrom

September 10, 2020

In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today—a more, shall we say, adult persona.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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