Advanced television outfit Cadent is looking for a buyer, Adweek has learned, as early investors in the technology look to cash in on the media industry’s eagerness to fuse the mass audience reach of TV with the granularity of digital ad targeting.
Cadent owner Lee Equity Partners has received some inbound inquiries, according to people with direct knowledge, saying the private equity group has been quietly running a sale process for some time. Sources, however, are unclear on how much Lee Equity is looking for from a potential buyer.
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