Ad Tech

Rubicon Project Adds Header Bidding Tools With RTK.io Acquisition

Ad-tech company aims to help publishers 'regain control of their monetization'

rubicon project logo
The purchase helps build on Rubicon Project's existing wares in header bidding.Rubicon Project
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By Ronan Shields

October 21, 2019

Digital ad-tech company Rubicon Project has acquired a suite of header bidding tools with the $11 million purchase of RTK.io, the second high-profile purchase under its current leadership.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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