Ad Tech

Rubicon Project Adds Header Bidding Tools With RTK.io Acquisition

Ad-tech company aims to help publishers 'regain control of their monetization'

rubicon project logo
The purchase helps build on Rubicon Project's existing wares in header bidding.Rubicon Project
By Ronan Shields

October 21, 2019

Digital ad-tech company Rubicon Project has acquired a suite of header bidding tools with the $11 million purchase of RTK.io, the second high-profile purchase under its current leadership.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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