Programmatic

Roku Expands Measurement Program to Track Ad Performance Across Screens

The streaming giant wants to help advertisers monitor areas like app downloads

Roku logo on tablet and phone
Roku recently surpassed 50 million active accounts. Roku, Getty Images
Headshot of Andrew Blustein
By Andrew Blustein

April 13, 2021

Roku is expanding its measurement program, leaning into advanced advertising metrics as the streaming giant gears up for upfront season.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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