Roku Expands Measurement Program to Track Ad Performance Across Screens

The streaming giant wants to help advertisers monitor areas like app downloads

Roku logo on tablet and phone
Roku recently surpassed 50 million active accounts. Roku, Getty Images

Roku is expanding its measurement program, leaning into advanced advertising metrics as the streaming giant gears up for upfront season.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.