NewFronts

Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Platform kicks off virtual NewFronts by unveiling new ad unit

Roku
Headshot of Andrew Blustein
By Andrew Blustein

June 22, 2020

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles
walt disney and hulu logos
Streaming & OTT

Disney Unifies Ad-Tech Approach With New Advertising Platforms Teamicon-image

By Andrew Blustein

Screenshot of NewFronts presentation with the words See it, Feel it, Live it
NewFronts

Vevo’s NewFronts Pitch Is All About Massive Reachicon-image

By Andrew Blustein

NewFronts

Do Consumers Care About the Difference Between Linear and Connected TV?icon-image

By Andrew Blustein

two tv screens with abstract shapes in yellow and orange on the left and pink and blue on the right
NewFronts

Streaming Is Now More Popular Than Linear on Samsung Smart TVsicon-image

By Andrew Blustein

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter