Returning to a Contextual Model Might Help Solve Transparency Issues

It’s particularly necessary as ad tech changes entirely

An illustration of different buildings
The question is whether a return to context is worth it for advertisers. Getty Images

Here’s a radical idea: Instead of audience-based buying, we should return to context.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@NYIAXInc Ben Feldman is svp strategy and innovation at NYIAX.