Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban

Twitter is mostly used to fundraise and reach activists and media influencers

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Twitter reopened shop for its political advertising business nearly two months ago after banning political ads back in 2019, stating concerns over the impact political speech could have on a democratic ecosystem, according to then-CEO Jack Dorsey.

While Republican ad buyers have begun campaign planning for the 2024 election cycle with some excitement, including creating ads to reach supporters for primary campaigns, list building, and fundraising initiatives, Twitter CEO Elon Musk’s politically polarizing influence is not exactly inspiring confidence amongst Democratic ad buyers, four sources told Adweek.




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