Report: Google Ads Tops Facebook at Driving Loyal Users on Mobile

Unity Ads took the third spot on AppsFlyer's latest Retention Index

AppsFlyer analyzed mobile media sources in the second half of 2020 AppsFlyer

Mobile attribution and analytics company AppsFlyer released the 12th edition of its Performance Index, which analyzes the performance of mobile media sources. The report examined 580 media networks, 29 billion application installations, 16,000 apps and 60 billion app opens from July through December 2020.

@blshaul Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.