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Mobile attribution and analytics company AppsFlyer released the 12th edition of its Performance Index, which analyzes the performance of mobile media sources. The report examined 580 media networks, 29 billion application installations, 16,000 apps and 60 billion app opens from July through December 2020.
For the second half of 2020, Google Ads grabbed the No. 1 spot on AppsFlyer’s Retention Index (previously called the Performance Index), which “ranks media sources by their ability to drive loyal users at scale.”