Reddit, DoubleVerify Form Exclusive Partnership

The user-generated-content-driven platform can now provide brands with media verification

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Reddit entered into an exclusive partnership with DoubleVerify under which the digital media measurement platform will enable the platform to provide advertisers with media verification, ensuring that their campaigns are being viewed by real people and in a brand-safe environment, as well as shielded from fraud and appearing in the regions for which they were targeted.

The two companies said the user-driven nature of Reddit’s platform creates spaces for passionate audiences and opportunities for brands to influence those audiences’ purchasing decisions, adding that they will work together to evaluate brand safety/suitability, fraud/invalid traffic, geolocation and viewability.

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