Reddit Details Moat by Oracle Data Cloud Integration

It marks the platform’s first viewability measurement collaboration

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Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views.

The server-to-server integrations was custom-built for Reddit, and it is currently being alpha-tested with a limited number of partners with an eye toward a broader rollout early next year.

Reddit teamed up with Oracle Data Cloud in September on its Limited Inventory offering, which provided brands with “more controlled reach” and improved brand safety, using Oracle Data Cloud’s Contextual Intelligence product for an “extra layer of third-party filtering.”

Brand partners across multiple industry categories that have participated in Reddit’s alpha-test of the Moat integration reported that the performance of Reddit’s native in-feed ads outperformed Moat’s in-view rate benchmark by up to 17%.

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