Readers’ Pick for Ad of the Year; Most-Watched Shows of 2020: Tuesday's First Things First

Plus, how to elevate brand purpose

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

It was a long and arduous journey, filled with dramatic upsets, astonishing twists and unlikely victors—but Adweek’s 2020

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