Readers’ Pick for Ad of the Year; Most-Watched Shows of 2020: Tuesday’s First Things First

Plus, how to elevate brand purpose

Image of Oreo's Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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