First Things First

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Plus, how to elevate brand purpose

Image of Oreo's Doomsday Vault
The vault was placed down the road from Svalbard Global Seed Vault in Norway.Oreo
By Jess Zafarris

December 15, 2020

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Jess Zafarris

Jess Zafarris is an audience engagement editor at Adweek.

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