Quantcast, a company that has traditionally provided audience analytics to publishers, is making its suite of services available to marketers.
This week, the company presented its observations of consumer behaviors since quarantine measures began across the U.S. as part of the IAB NewFronts, with such insights now available to the buy-side of the industry.
“We’re making the products that we’ve been using internally for insight analysis … that has been used as part of the Q for Publishers product suite available to marketers,” said Konrad Feldman, co-founder and CEO of Quantcast.
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