NewFronts

Quantcast Is Making Its Audience Insights Tool Available to Marketers

Data shows brand affiliation during the Covid-19 pandemic varied by generation

Quantcast presented its observations about life in quarantine at the NewFronts. Quantcast

By Ronan Shields

June 25, 2020

Quantcast, a company that has traditionally provided audience analytics to publishers, is making its suite of services available to marketers.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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