Q&A: Twitch's Chief Revenue Officer on Ad Tech's Biggest Pain Points—and Opportunities

'We get frustrated by inefficient and non-performant programmatic resulting in lost opportunities'

Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner doesn’t “participate in any real-time bidding or private exchanges.”