Q&A: The Washington Post's Programmatic Team Isn't Afraid of Experimentation

Vp of programmatic advertising Jason Tollestrup dives into the company's partnerships, publishers and proprietary tech

When Jeff Bezos bought The Washington Post in 2013, he made it clear that he needed to bring this “national institution” of news into the digital age. Take the company’s Research, Experimentation and Development (RED) group, for example, which solves some common ad-tech gripes, like viewability and latency, for its advertisers.

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