PubMatic Brings Header Bidding to OTT

The shift to streaming is changing how TV is transacted

IPG and MediaMath are among adopters of OpenWrap OTT on the buy-side. Pubmatic, Getty Images

As television viewing shifts to streaming, so too is ad tech.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.