Publishers Can Chart the Future of the Industry Together

They're uniquely positioned to lead the charge on first-party data

On a recent Mediaweek panel discussing the power of publishers in a cookieless world, I was among colleagues from The Washington Post and Bloomberg—at face value, we’re all competitors vying for the loyalty of similar audiences to convert to subscribers, and pitching similar clients for the same advertising budgets.

While healthy competition is great, our discussion helped shine a light on a clearly shared desire to develop a solution to the latest challenge facing our industry: the

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