Programmatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads

Company hopes the format brings better engagement measurement


European radio giant Global’s digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States.

The partnership will allow advertisers on Global’s DAX, which claims to be the world’s largest digital audio ad platform, to place ads with verbal prompts in streaming mobile audio apps like TuneIn, Bauer Media’s KissFM and AccuRadio. While the ads won’t be sold programmatically for the time being, DAX hopes to eventually integrate the nascent format into its exchange.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in