Problems Persist With Google’s Privacy Sandbox Proposals as Trials Open

The long-awaited tests stir anxiety that Google's solutions will fuel its dominance in the ad-tech ecosystem

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

The ad industry will finally be able to test three proposals in Privacy Sandbox—Google’s latest paradigms for targeting, identity and measurement—the tech giant announced yesterday.

Google has been promising trials of its new digital advertising tools since last year as it races to meet the 2023 cookie deprecation deadline. After several false starts, the industry can now look under the hood of audience targeting solution Topics API (formerly FLoCs), in-browser bidding tool FLEDGE and measurement-focused Attribution Reporting APIs.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in