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The ad industry will finally be able to test three proposals in Privacy Sandbox—Google’s latest paradigms for targeting, identity and measurement—the tech giant announced yesterday.
Google has been promising trials of its new digital advertising tools since last year as it races to meet the 2023 cookie deprecation deadline. After several false starts, the industry can now look under the hood of audience targeting solution Topics API (formerly FLoCs), in-browser bidding tool FLEDGE and measurement-focused Attribution Reporting APIs.