The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Startup Ogury raises $50 million on its trove of user-provided data

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s sweeping the digital media sector will ultimately lose.

That’s the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its “marketing engine driven by user choice.”

Pasquet’s forecast comes at a time when investors have been increasingly wary of putting their money into ad tech amid uncertainty over how regulations such as the California

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