Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s sweeping the digital media sector will ultimately lose.
That’s the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its “marketing engine driven by user choice.”
Pasquet’s forecast comes at a time when investors have been increasingly wary of putting their money into ad tech amid uncertainty over how regulations such as the California
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