American Data Privacy Laws Are a Matter of How, Not If

The fight begins over whether California's protections should be the federal standard

Regulators are homing in on the practices of the digital media sector’s largest names amid growing public anxiety over data privacy, a zeitgeist that has seen some of the most renown names in the industry hauled in front of elected officials in recent months.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.