Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium

Meanwhile, consortium announces new measurement standard and plots Q4 launch

AppNexus was bought for $1.6 billion by AT&T.

When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of  dozens of independent ad-tech companies eager to reduce advertisers’ reliance on “the duopoly.”

@ronan_shields Ronan Shields is Adweek's programmatic editor.