Pornhub's Ad Network Has a Demand-Side Platform

TrafficJunky wants to attract more sophisticated advertisers

It’s becoming a whole lot easier to buy ads on porn sites. TrafficJunky, which is the ad network for Pornhub, RedTube and other adult entertainment properties’ parent company, MindGeek, created its own demand-side platform (DSP).

Adult websites typically attract advertisers from verticals such as webcam and online dating services. TrafficJunky was looking to reach more advanced advertisers, ones accustomed to the automation Google and Facebook provide. So, the company built an in-house DSP to meet that demand.

While

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