Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny

Cookies dominated the privacy conversation, but pixels are more far-reaching

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One of the most ubiquitous pieces of ad tech is under the scrutiny of federal regulators.

The FTC recently published a deep dive into pixels and their potential risks to consumers, noting that “companies using tracking pixels that impermissibly disclose an individual’s personal information (which may include health information) to third parties” may be in violation of a host of state and federal laws.

The explainer came after the regulatory body slapped fines on discount drug provider GoodRx in February and digital therapy firm BetterHelp earlier this month, for $1.5



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