Pinterest to Keep Pushing Content From Underrepresented Groups

Advertisers, creators and retailers will be able to self-identify via a new tool

Pinterest is committed to ensuring that one-half of the managed creators it works with come from underrepresented groups Pinterest

Pinterest will roll out a new way in the next few weeks for advertisers, creators and retailers of all sizes to self-identify as part of underrepresented groups.

The platform said that following its recent introduction of Story Pins and curated spaces, it is committed to ensuring that one-half of the managed creators it works with come from those groups.

Pinterest added that its aim is to have those who self-identify via its upcoming tool see their content in places on its platform including the Today tab, Shopping Spotlights and the Pinterest Shop.

Once the tool is available, business profiles can update their information in the settings menu, under community information.

Pinterest

Pinterest also kicked off a new campaign, “Make the World See All Beauty,” in partnership with 72andSunny, with a social film and a cover wrap on V Magazine.

The company worked with 10 “boundary-pushing creators” to display a more representative future, and the film encourages viewers to make the beauty world see all beauty.

It will go live on Pinterest creators’ social channels, as well as through exclusive content in Story Pins. Participating creators include Kiitan Akinniranye, Tennille Murphy, Nyma Tang and Nam Vo.

Pinterest

Pinterest said in a blog post, “Over the coming months, we’re continuing to make progress on our commitments to support meaningful change—whether it’s increasing the discoverability of diverse ideas to reflect our hundreds of millions of Pinners, using our marketing channels to help drive change, or our amplifying creators from all backgrounds and experiences.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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