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The Media Rating Council accredited Pinterest Monday for two key metrics: display Pin impressions and display Pin clicks.
The MRC is an independent nonprofit organization that sets standards for digital advertising, and Pinterest chief revenue officer Jon Kaplan said in a blog post that the accreditation means the platform met or exceeded compliance with industry standards to measure display impressions and display clicks.
MRC executive director and CEO George W. Ivie added in the blog post, “We congratulate Pinterest for earning MRC’s accreditation for its display ad impression and Pin clicks metrics in desktop, mobile web and mobile in-application environments, and look forward to continuing our work with Pinterest to expand upon the creative types for which it’s accredited.”