Pinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool

All business profiles in English-speaking markets have access

Pinterest announced a host of updates to its Ads Manager self-serve advertising tool—the first updates since its introduction in 2016.

The company said the updates are aimed at enabling brands and agencies of all sizes to set up and track the performance of their campaigns, adding that it focused on “removing any tension” in the process of creating Promoted Pins.

The updates are available to all Pinterest business profiles in English-speaking markets.

Pinterest said the step-by-step wizard in Ads Manager guides brands and agencies through the process of selecting their business goals and the types of Pinners they wish to reach, as well as creating or selecting Pins they want to promote in search or the home feed.

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