Pinterest Joins Global Alliance for Responsible Media

The cross-industry initiative is led by the World Federation of Advertisers

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Pinterest said Wednesday that it is joining the Global Alliance for Responsible Media.

GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and supported by other trade bodies including the 4A’s, the Association of National Advertisers and ISBA.

Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts, GARM revealed last month.

Pinterest head of partnerships Meredith

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