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Pinterest took the wraps off several updates for creators Wednesday, highlighted by the rollout of Story Pins in beta and joined by a new creator profile and analytics tools.
The platform began early testing of its second rendition of Story Pins with some creators in the U.S. in June.
Story Pins enable creators to tell dynamic and visual stories with videos, voiceovers and text overlays, and all content is contained within those Pins, eliminating the need for an off-platform website.
They can be saved to boards, and Pinterest said they will be made discoverable over time.
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