Pinterest has introduced a self-service ad format called Promoted Carousel that lets advertisers include up to five images in their spots for the first time.
Promoted Carousel ads can be served in Pinterest’s home feed, Related Pin or search fields of the photo-sharing network with audiences then prompted to tap on said cards or through to the advertiser’s website.
Advertisers can buy Carousel Ads via an I/O or directly using Pinterest’s native ads manager suite, or by using programmatic media trading via its API marketing partners who offer bidding optimization using algorithms.
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