Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

They will analyze viewability and foot traffic, respectively

Pinterest has averaged 90 percent viewability for its in-app ads mphillips007/iStock

Pinterest announced two new measurement options Monday morning: Oracle Data Cloud’s Moat for viewability, and NinthDecimal for foot traffic.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.