Benjamin Spiegel, global chief digital officer for Procter & Gamble’s beauty segment, is not afraid to admit that some changes in consumer behavior he thought might occur during the pandemic … well, did not occur.
“There were a lot of things that we assumed would happen early on that, in the end, didn’t quite pan out,” noted Spiegel while speaking at Adweek’s Elevate: AI summit.
One was an expected boom in direct-to-consumer shopping. Instead, Spiegel explained, retailers got
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