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Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space.
The SiriusXM-owned streaming service will now offer stats like where listeners live, how long they tune in to each episode, and the number of thumbs up and down ratings they garner. The move comes a day after SiriusXM announced its acquisition of podcast management platform Simplecast, which comes with its own distribution and analytics tools that the parent company plans to integrate.
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