Pandora Celebrates Holiday Zoom Gatherings With New Campaign

The company is shifting its strategy to focus on far-flung revelers

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Pandora is celebrating Christmas in 2020 fashion with a new ad that centers on remote holiday get-togethers as well as TV programming integrations and a series of virtual concerts.

The 30-second TV spot, which features a quick Zoom cameo from the singer Sia, spells out a new normal for holiday traditions as the pandemic prevents people from traveling to see their loved ones this year. Pandora is also running integrations with Jimmy Kimmel Live and AMC’s airing of the movie Elf as well as a holiday-themed continuation of its virtual concert series, which recently featured Dolly Parton and Carrie Underwood.

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