Pandora Celebrates Holiday Zoom Gatherings With New Campaign

The company is shifting its strategy to focus on far-flung revelers

Pandora is using its holiday campaign to promote its new 'Modes' feature. Pandora

Pandora is celebrating Christmas in 2020 fashion with a new ad that centers on remote holiday get-togethers as well as TV programming integrations and a series of virtual concerts.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.