Platforms

Pandora Celebrates Holiday Zoom Gatherings With New Campaign

The company is shifting its strategy to focus on far-flung revelers

Pandora is using its holiday campaign to promote its new 'Modes' feature. Pandora

By Patrick Kulp

December 10, 2020

Pandora is celebrating Christmas in 2020 fashion with a new ad that centers on remote holiday get-togethers as well as TV programming integrations and a series of virtual concerts.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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