Oracle to Shutter Third-Party Data Services in Europe

News comes amid refocus on first-party data and just weeks after $10 billion GDPR lawsuit


Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations.

Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments in the EU, Switzerland and U.K. starting on Sept. 15.

“Data from Switzerland, the United Kingdom, and/or all countries included within the European Union will be removed and cease to deliver out of the platform,” reads an Oracle Data Cloud update to partners obtained by Adweek.

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