Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits

Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits.

The launch leverages recently formed relationships between the enterprise software giant and location and payments outfits PlaceIQ and Visa to aide companies from the CPG, retail and restaurant sectors better assess their marketing teams’ ROI.

“Too often, measurement of the impact of campaigns has lagged well behind the campaigns themselves, as data on key business outcomes like sales lift and Return on Investment (ROI) are not available until many weeks or months after the ads have run,” reads a blog post by Kevin Whitcher, vp of product management at Oracle Data Cloud.

“Rather than adjusting and improving a campaign in-flight to drive better business results, advertisers are forced to make-do with slow, out of date results that don’t keep pace with the demands of running...

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