Opportunities for Advertising With Augmented Reality Are More Popular Than Ever

This is thanks in large part to more accessible programmatic platforms

The shelves of a grocery store with ketchup, coffee, and cleaning materials on the shelves
Now is the best time to start experimenting with AR technology. Photo Illustration: Dianna McDougall; Source: Getty Images

Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019.

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@_AllisonWood Allison Wood is the CEO and co-founder of Camera IQ.