OpenX Cuts Staff and Salaries Due to Financial Impact of Coronavirus

Roughly 15% of the ad-tech firm's workforce has been either laid off, furloughed or had hours reduced

In another sign of the impact the coronavirus pandemic is having on the ad-tech industry, supply-side platform OpenX has undergone a round of cost-saving measures, including furloughs and salary reductions, to help it stay afloat.

OpenX CEO John Gentry said in a blog post today that the company has reduced compensation across its leadership team by between 15% and 20%; laid off, furloughed or reduced hours for roughly 15% of the company’s workforce; and realigned its “market-facing teams” to increase focus on the demand side of its business.

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