OpenX Courts the Buy Side as Supply Path Optimization Heats Up

The SSP is growing the demand side of its business after laying off staff

openx's logo
OpenX is hiring in key areas but slowing down hiring overall during the pandemic. OpenX, Getty Images

Supply path optimization (SPO) generally comes in two different flavors: cutting out intermediaries to reduce the dreaded ad-tech tax or buyers getting closer to inventory to boost transparency while still transacting through their demand-side platform (DSP).

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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