OpenAP Is Giving Its Marketplace a Measurement Boost

Partnership with iSpot.TV brings cross-platform data to advanced TV

OpenAP, the largest advanced television advertising platform in the U.S., is building out its cross-platform measurement offerings just as streaming is set to take off.

OpenAP already operates a linear and digital marketplace where advertisers can find cross-publisher audience segments. Now, it’s partnered with iSpot.TV to provide post-campaign reporting across all TV screens.

“[The partnership] helps marketers in these crazy times by adding a sense of transparency to all their media investments,” said Stu Schwartzapfel, svp of media partnerships at iSpot.TV.

The shift away from traditional linear TV and into streaming has accelerated during the coronavirus pandemic.

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